Qatar takes on hooliganism with ban on alcohol at stadiums

World Cup stadiums in Qatar will not sell alcohol to fans during the tournament, a FIFA source familiar with the matter confirmed to Doha News on Friday, in a move designed to crackdown on hooliganism and promote responsible drinking.

The decision comes after Doha News had reported earlier this week that beer stalls were being displayed in less prominently in stadiums, as authorities were concerned about safety and security.

The newest plan means the brewer’s red tents will not be visible at all inside stadium grounds.

Refrigerators in the company’s famous red colours are likely to be replaced by blue ones, the colour associated with Budweiser’s nonalcoholic brand, Budweiser Zero.

Qatar, the first Muslim nation in history to host the FIFA World Cup, had previously agreed to allow fans to get alcohol within a security perimeter outside venues but not inside the stadium bowls for a few hours before and after the matches.

While the move is likely to complicate FIFA’s $75 million sponsorship agreement with Budweiser and its parent company Ab InBev, it appears security for fans attending matches has been prioritised.

Despite this, other drinking options remains available for fans.

Non alcoholic Budweiser will be sold in stadiums and alcohol can be found in other areas of the country, including at hotel bars, clubs and fan zones.

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