MBC Group-backed Al Arabia secures advertising deal for the FIFA World Cup

RIYADH: Arabian Contracting Services Co., known as Al Arabia, has secured a deal to provide advertising services to Qatar’s Elan Media Advertising.

As part of the agreement, Al Arabia will seek to attract customers and businesses to the local market in Saudi Arabia, Egypt, Bahrain and Kuwait during the FIFA World Cup 2022 to be held in Qatar, according to a bourse filing

MBC Group backed-Al Arabia’s scope of work also includes preparing a media plan with the company and a commercial offer.

Elan is one of the leading media groups that owns and operates various outdoor and indoor advertising and media platforms in Qatar.

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